Annie Paoletti
Graphic Design | Photo
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RockTop Brewing Co.

RockTop Brewing Co. is a fictional brewery created for the climbing community. The idea is that RockTop gives back to the community, and that for every variety pack sold 10% of the profit goes to Black Diamond's Rock Project to keep outdoor climbing areas clean. My first objective was to create the brand and its styles and logo. The second part was creating the packaging. 

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 After creating the branding and packaging, I expanded the project into a web design. 

After creating the branding and packaging, I expanded the project into a web design. 

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