University of Minnesota Center for Outdoor Adventure
The Center for Outdoor Adventure (COA) is the hub for all things adventure at the University of Minnesota. The COA consists of both a climbing wall and a gear rental center. They also run trips throughout the year to students and non-students alike. My objective was to first, help create a brand that they could use for promoting outside of the Recreation and Wellness Center.
My second objective was to create content for marketing purposes within the Recreation and Wellness Center. This included social media content and print design.